Butterfly S T R O N G with Hashtag J P G (1)

Butterfly Strong by Dimples

Butterflies appear delicate and fragile, but they travel thousands of kilometres on their paper thin wings. While that’s not the typical image of strength and perseverance, it sure is a powerful one. It perfectly illustrates the inner strength so many women draw upon to make their way through this world.

Butterfly Strong promotes a broad definition of Strength that encompasses all of the overlooked characteristics that typically lie outside of the traditional image of what is strong and powerful.

Thank you for your support of this important message: strength is shown in a variety of ways.

Spread the love of Butterfly Strong and Save $10 when you purchase a second necklace.

Made in Canada with love!

Butterfly Strong is a movement that celebrates strengths that are often overlooked and undervalued in our society: compassion, sensitivity, humility, empathy, and vulnerability.

At some point in our lives we even may have been told or taught that these characteristics are weaknesses, but upon closer examination they are actually our greatest strengths, making us our best selves and helping us make the world a better place.

It’s time to celebrate the characteristics that society has undervalued for so long. For those of you with big hearts who feel everything and are told you should be less sensitive — embrace this as your superpower and live and lead with heart.

Send a Butterfly Strong Necklace to someone you know is #ButterflyStrong and remind them of their inner strength. Who has been your hero of hope during  challenging times? Do you know someone who could use a reminder of their most wonderful traits? What about you? Would you enjoy wearing a beautiful necklace that reminds you to access your inner strength and keep moving forward?

The message below is included with each necklace and is printed on seed paper you can plant!


Wondering how Butterfly Strong started? Here’s the story:

Do you have a person in your life who tells you the hard truth even when you don’t want to hear it? These are valuable people to have in your corner, even though you might feel like pushing them out of a moving vehicle rather than listen to them sometimes.

One day, one of those people told me something that drove me crazy…and that was the beginning of Butterfly Strong.

In business, I often feel like I don’t fit in as a co-founder or leader. I’m not decisive or assertive like those women you see crushing it at the business accelerator. I feel stuff, I can get emotional, then I get angry at myself for being that way, then I feel unsuccessful. It became a vicious cycle. Have you ever felt the same?

One day, this little birdie told me, “Patti, that’s your superpower! This world crushes the heart out of most people. The fact that you can still feel so much, well, that truly is a superpower and the world needs more heart.” 

I was enraged! Burst-into-tears-kind-of-angry. UGH! Which made me even angrier.

“Superpower? Superpower! Are you freakin’ kidding me? I dislike this part of me soooo much! If I’m going to have a superpower, why can’t it be Teleporting? This is the lamest superpower EVER! Don’t even call this way of being a superpower!” She just smiled and walked away. How aggravating?!

Simply, calmly, and more often than I wanted to hear it, she would just say, “that’s your superpower” or “there’s your superpower again.” It made me angry every single time. After hearing it often enough though, I softened my stance. I knew I could never change that sensitive,vulnerable part of me no matter how much I tried to or wished to. Instead, I started asking myself,

“What if she isn’t wrong? She’s not right! But what if she isn’t wrong?”

And I sat with that for a while. And a while longer. I decided maybe I should be nicer to that side of myself, not be so judgmental and angry at myself for being a ‘softie’. Maybe strong could look different than decisive, assertive, self-assured, aggressive…

Then, I noticed it. Right on the wall in front of me. Where it had been for years. A butterfly. Butterflies have always been a symbol in our business. A reminder that life’s special moments are fleeting, which is why our purpose is to help people forever capture them in lasting, custom jewelry. Only now, I saw something different.

While butterflies are delicate, fragile creatures whose wings can be easily torn in an instant, somehow, miraculously, butterflies manage to travel thousands of miles, half way around the world, an unimaginable distance on those tiny paper-thin wings. These creatures aren’t so delicate after all. Heck, that is some kind of strength. Subtle as it may be, that is strength.

Suddenly, I felt empowered. Suddenly, my friend’s declaration no longer felt like an attack. Being vulnerable, sensitive, emotional, etc is just a different kind of strong. They are equally important strengths too.

Then…then…I became passionate! The pendulum swung. As enraged as I had originally been at the thought of these same traits, I am now a passionate advocate of them. No longer do I perceive them as weaknesses holding me back. They are strengths I hadn’t fully embraced unit now.

I started talking about this concept of Butterfly Strong to people close to me and they encouraged me to create a necklace because the message spoke to them as well. Most of us, especially women, relate to these strengths and recognize that they have been overlooked for too long.

However, when it came to publicly revealing this Butterfly Strong concept, I was quite terrified. Self judgement and fear flooded my thoughts, ‘What if Butterfly Strong resonates with No One?” Keeping the concept close and quiet meant that it would never see failure and that felt safer than letting the world know about an innermost thought that was so important to me. Ever felt that way?

Luckily, I had people beside and behind me urging me on. You know who you are ;) Of course, one of those people is Jeff. Jeff is a maker and a doer. When I started to, and wanted to, freeze, he wouldn’t let me. And so I didn’t. I felt all kinds of scared and vulnerable and I put the message out there any way. And I felt completely uncomfortable.

Which brings us to this moment. I am ever so grateful to YOU for validating my belief in Butterfly Strong, celebrating all styles of strength and transformation. Thank you! Now that I know I’m not alone, I know that I must give this concept wings and spread the message far and wide.

The End. No, actually it’s just the Beginning!